The Evolution of Influencer Marketing
Influencer marketing has evolved, but many digital marketers have not. While that’s bad for them, it’s good for marketers who know how to leverage influencer marketing as a digital powerhouse. We’re...
View ArticleColleen McCaskell to Speak at SMX Munich
Colleen McCaskell, PPC Manager at Ambergreen Internet Marketing, will speak at SMX Munich on Tuesday, 14th March. She will share her strategy for success with Gmail Ads, speaking alongside a panel of...
View ArticleAnalysing Google’s advertising gaffe
The recent press about how Google protects its advertisers sheds light on an important area of concern we always consider when running paid media campaigns for clients. Is our activity reaching the...
View ArticleData, Creativity, and THAT Pepsi Ad
Marketing pioneer and retail magnate John Wanamaker once said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. That’s the nub of an issue that’s been driving...
View ArticleGoogle’s Marketing Keynote 2017
Roll up, roll up, Google’s got some fresh tools to change targeting and measurement once again! Google’s Marketing Keynote for 2017, dubbed proudly by Google as “Marketing Next”, is Google’s annual...
View ArticleAmbergreen Are Doing Tough Mudder!
Some very reckless brave members of the Ambergreen team (Adam, Joey, Angeliki, and Yana) are taking on the Tough Mudder challenge this Saturday, the 17th of June! Facing 13 obstacles over five miles,...
View Article4 Misconceptions About Content Marketing
A well-crafted blog. An incisive video. A truly enlightening infographic. A good piece of content is the strongest way to connect with your audience. With so many marketing misconceptions about how...
View ArticleGoogle’s “Arty” Experiments with Keyword Rankings
Keyword rankings change all the time. It makes sense most of the time. Consistently producing engaging, relevant content? Your keyword rankings should exceed your competitors’. A competitor finally...
View ArticleThe Experience Economy & How It Affects Your Online Presence
Since the recession, there has been a change in how consumers view what is worth their money. We now prioritise ‘doing stuff’ more than ‘buying stuff.’ As the economy has shifted, so has how we...
View ArticleOur Latest Recruit: Emily Schaffer
Today we are introducing our latest recruit to the team: Emily Schaffer, who is joining us as a Marketing Assistant. AG: Who are you? ES: I’m the lucky new marketing assistant who managed to secure a...
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